SERVICES & FUNCTIONAL AREAS
Integrated digital marketing strategy, execution, and measurement, provided within the framework of an iterative improvement process.
DIGITAL MARKETING
Digital marketing is much more than gaining social media “likes,” writing fantastic copy, designing perfect collateral, or building a great website. It includes all of those elements, but these are merely the individual functional areas that fall under the broader digital marketing umbrella. It’s in bringing these together, understanding how they contribute to your organization’s strategic vision, analyzing results, and improving on execution that “digital marketing” actually happens. It’s about theories, testing, and iteration.
BRANDING & POSITIONING ANALYSIS
CAMPAIGN DEVELOPMENT
STRATEGIC PLANNING
PERSONA DEVELOPMENT
INTRODUCTORY CONSULTATION
SOCIAL MEDIA MANAGEMENT
WEBSITE DESIGN
USABILITY TESTING
WHITE PAPERS
CAMPAIGN MANAGEMENT
CUSTOMER JOURNEY MAPPING
CLIENT ACQ & LEAD GEN
AUDIENCE DEVELOPMENT
CONVERSION RATE OPTIMIZATION (CRO)
MARKETING (PRODUCT AND CONTENT)
DIGITAL MARKETING STRATEGY
ANALYTICS
Small and medium-sized businesses frequently lack the analytics maturity to leverage the most successful, targeted marketing techniques. Even large enterprises struggle to keep up. But without proper analytics, there are no guideposts to direct activities and no mechanisms for measuring success. That’s why analytics – along with strategy – are at the core of what we do.actually happens. It’s about theories, testing, and iteration.
ANALYTICS INFRASTRUCTURE DEVELOPMENT
ANALYTICS MANAGEMENT
ANALYSIS & REPORTING
COOKIES & TRACKING
GOAL/EVENT SETUP & TRACKING
CUSTOM ANALYTICS DASHBOARDS
A/B & MULTIVARIATE TESTING
UTM TAGGING
GOOGLE TAG MANAGER IMPLEMENTATION
PRINT COLLATERAL INTEGRATION
LEAD FORM INTEGRATION
EMAIL MARKETING ANALYTICS
SOCIAL MEDIA ANALYTICS
ECOMMERCE ANALYTICS
TECHNOLOGY
Digital marketing starts with your website or app, the central point of information and interaction you have with your customers or clients. It extends much further than that, of course, but the one truth that we’ve learned is that web developers very rarely understand (or care about) digital marketing.
The result is that the very core of your digital marketing platform is often seen as a separate entity – a separate project, with separate maintenance and development. But why? If the website (or app) is the hub of all digital marketing, why is it separated from the marketing flow? Yeah…we’re not sure either. Which is why our web development is integrated seamlessly into your digital marketing at every turn.
WEB APPLICATION DEVELOPMENT
FRONT-END DEVELOPMENT
WEBSITE HOSTING TUNING
WORDPRESS DEVELOPMENT
WEBSITE SPEED ENHANCEMENTS
MARTECH ASSESSMENTS
INFORMATION ARCHITECTURE
BACK-END DEVELOPMENT
CUSTOM PLUGINS & WORDPRESS MODULES
NATURAL LANGUAGE PROCESSING (NLP)
CONSULTING
Sometimes things get messy. Really messy. Your organization doesn’t know which direction to take regarding strategy, market segmentation, targeting, staff capabilities development, technology implementations, or any number of other things that can hinder not just your digital marketing efforts, but your entire operation. If you think you’re alone…think again. We’ve seen it frequently, and it’s often the starting point for our engagements with our clients. So if you’re wondering how to fix a problem or seize an opportunity, we should talk.The result is that the very core of your digital marketing platform is often seen as a separate entity – a separate project, with separate maintenance and development. But why? If the website (or app) is the hub of all digital marketing, why is it separated from the marketing flow? Yeah…we’re not sure either. Which is why our web development is integrated seamlessly into your digital marketing at every turn.